The Digital Marketing Manager will lead all marketing activities from concept to execution. Working closely with the marketing, creative and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.

Duties and Responsibilities:

 

• Develop the annual marketing strategy and campaign calendar in line with business objectives.


• Plan, manage and execute all digital marketing activities, including SEO/SEM, CRM, GDN ads & GSN, retargeting, social ads, and display advertising campaigns.


• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).


• Identify trends and insights and optimize spend and performance based on the insights.


• Brainstorm new and creative growth strategies.


• Plan, execute, and measure experiments and conversion tests.


• Collaborate with internal teams to create landing pages and optimize user experience of ecommerce site.


• Utilize strong analytical ability to evaluate end-to-end customer experience across customer touch points.


• Instrument conversion points and optimize user funnels.


• Collaborate with agencies and other vendor partners.


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

 

 

Professional Requirements:

 

• Bachelors/ Diploma in Marketing/ Marketing Communications or related discipline.


• Proven working experience of 5 to 7 years in digital marketing and ecommerce brand management.


• Demonstrable experience leading digital brands in an ecommerce setting.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.


• Experience in optimizing landing pages and user funnels.


• Experience with A/B and multivariate testing.


• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).


• Working knowledge of ad serving tools (e.g., DART, Atlas).


• Experience in setting up and optimizing Google Ads campaigns.


• Working knowledge of HTML, CSS, and JavaScript development and constraints.


• Strong analytical skills and data-driven thinking.


• Up to date with the latest trends and best practices in digital marketing.